Alphabiz - TONYMOLY Expands North American Presence with Entry into 600 Walmart Stores

[Alpha Biz= Kim Jisun] TONYMOLY is accelerating its push into the North American market by launching its products in 600 stores nationwide operated by Walmart, one of the largest retail chains in the United States.

Walmart operates approximately 4,600 stores across the U.S., with locations typically within a 16-kilometer radius of residential areas, making it one of the most accessible retail platforms for consumers.

Through this latest expansion, TONYMOLY will introduce 15 skincare products, including the popular “Wonder Ceramide Mochi Toner,” as well as newly launched items in the U.S. such as hydrogel melting masks and foam cleansers.

The move is expected to further strengthen TONYMOLY’s footprint in the North American beauty market, which accounts for approximately 30% of the company’s total exports. The United States remains the largest export destination for Korean cosmetics, with exports rising 40.9% year-over-year in the first quarter of this year.

TONYMOLY is already present across major U.S. retail channels, including more than 2,000 stores operated by Target, around 1,500 locations of Ulta Beauty, as well as online platforms such as Amazon.

Last year, the company was selected as one of 200 influential brands in the U.S. market and was invited to major industry events, including “2025 ULTA FLC” and “ULTA Beauty World.”

Beyond the U.S., TONYMOLY has continued expanding its global retail footprint, entering approximately 430 stores of Priceline Pharmacy in Australia, opening its first Ulta Beauty store location in Mexico, and launching its 18th standalone store in Hong Kong. These efforts are reinforcing its competitiveness as a global K-beauty brand.

Alphabiz Reporter Kim Jisun(stockmk2020@alphabiz.co.kr)