알파경제 - Woori Bank Appoints IVE’s Jang Wonyoung as New Model

Photo = Provided by Woori Bank

[Alpha Biz= Kim Jisun] Woori Bank announced that it has selected Jang Wonyoung from the K-pop group IVE as its new model.


The bank already has popular figures as brand ambassadors, including IU, who is loved across all generations, actress Kim Hee-ae for its wealth management brand Two Chairs, and rookie idol group RIIZE. Now, Jang Wonyoung, who is spreading positive vibes with catchphrases like "Wonyoung Thinking" and "Lucky Vicky," joins the lineup.


With this addition, Woori Bank has completed its promotional model lineup that spans multiple generations and leads trends. The bank plans to enhance its brand image with more youthful and trendy marketing strategies tailored to different generations.


The new "Woori WON Banking - WON MORE" advertising campaign will focus on showcasing the evolved features of Woori WON Banking, starring Jang Wonyoung and RIIZE.

알파경제 Kim Jisun (stockmk2020@alphabiz.co.kr)