Alphabiz - DL Group’s GLAD Hotels Achieve Record Profit Margin Above 30%, Defying Industry Norms

[Alpha Biz= Moon Sun Jung] SEOUL, October 27, 2025 — GLAD Hotels, operated by DL Group, is on track to record an unprecedented profit margin exceeding 30%, marking a milestone rarely achieved in Korea’s hospitality sector, according to a report by Alpha Economy.


Industry sources familiar with the company’s performance said that GLAD’s operating profit margin is projected to reach 31–32% this year, well above the industry average, with annual revenue approaching ₩130 billion (US$94 million).


A company insider explained,

“Strong growth in foreign guest arrivals and disciplined cost optimization have brought GLAD Hotels to the brink of historic profitability.”


GLAD operates a portfolio that includes the five-star Maison GLAD Jeju resort, as well as three- and four-star business hotels in Yeouido, Mapo, and Samseong districts of Seoul, along with a golf course property.


Among them, GLAD Yeouido has gained global recognition as a cultural landmark — its Grand Volume hall hosted a BTS comeback fan-sign event, making it a pilgrimage site for fans of the K-pop group ARMY.
 

GLAD Mapo, conveniently connected to Incheon International Airport, is also a popular choice for inbound travelers exploring Seoul.


Last year, GLAD Hotels posted revenue of approximately ₩110 billion with a 25% profit margin, already among the highest in the domestic hotel industry.


According to Woo Ki-hoon, former Vice President of KOTRA and current Senior Partner at Mulefa Korea,


“From leveraging the global appeal of K-culture — such as the BTS connection — to building a strong independent brand without relying on international chains, GLAD’s success lies in its distinct strategy. As more foreign visitors seek authentic Korean experiences, sustaining a 30% profit margin may no longer be just a dream.”

Alphabiz 문선정 기자(press@alphabiz.co.kr)