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[Alpha Biz= Reporter Kim Sangjin] Kiwoom Securities analyzed Kakao's target stock price from 69,000 won to 56,000 won in a report released on the 10th.
Kiwoom Securities said, "Even after the change of management, there have been no noticeable changes in artificial intelligence strategies and detailed action plans that penetrate Talkbiz and major vertical divisions."
Global Big Tech will accelerate the development and advancement of customer data, and the subscription economy will spread around them. "If Kakao fails to quickly draw strategic alliances with global Big Tech with user data secured from various segments, data value can be diluted over time." He pointed out, "Management needs to recognize that the probability of missing the competitiveness of artificial intelligence can increase in congestion."
Kiwoom Securities also pointed out the problems of Kakao's internal organizational culture. "Internet business should basically expand user coverage based on creative and new services under a very flexible organizational management system," Researcher Kim said. "If we focus on existing service-oriented performance under the current system centered on organizational management, there may be pressure on valuation in the mid- to long-term."
Kakao shares have been on the decline this year. The stock price, which stood at 58,000 won at the beginning of the year, has fallen to 43,000 won as of the 10th. Chung Shin-ah, who took office in March, said in an open shareholder letter on the 16th of last month that she would buy a total of 200 million won in treasury shares in-house twice a year over the next two-year term, but the stock price has continued to decline.
Alphabiz Reporter Kim Jisun(stockmk2020@alphabiz.co.kr)