Woori Bank will introduce new financial products integrating games in collaboration with Naver.

Kim Minyoung / approved : 2024-06-24 03:52:11
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[Alpha Biz= Reporter Kim Minyoung] Woori Bank announced on the 23rd that it had signed a 'Strategic Partnership Agreement' with Naver on the 20th and will proceed with sustainable platform collaboration services. The signing ceremony took place at Naver's headquarters in Seongnam, Gyeonggi Province, attended by key officials including Kim Beom-seok, Head of Woori Bank's Domestic Business Division, and Kim Jeong-mi, Leader of Naver's Chizik.

Under this agreement, Woori Bank and Naver aim to enhance the activation of Woori WON Banking and Naver Chizik.

Woori Bank plans to develop financial education game content based on economic activities and launch financial products and services integrated with games.

They also plan to conduct joint events and initiatives such as push app notifications to enhance user engagement on both platforms.

 

 

Alphabiz Kim Minyoung (kimmy@alphabiz.co.kr)

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