 |
| 네이버 사옥 전경. (사진=네이버) |
[Alpha Biz=(Chicago) Reporter Paul Lee] NAVER's limited edition trading platform KREAM has stopped trading U.S. brand Polo Ralph Lauren products.
According to the IT industry on the 4th, KREAM has stopped selling, selling, and purchasing polo Ralph Lauren since the 19th. Currently, if you search for polo Ralph Lauren products on KREAM, you will be searched only at the same price as the official website, not the existing KREAM method, which varies in price by product or size.
This is not the first time a brand has entered KREAM directly. However, it is unusual to directly enter a brand where C2C (Consumer-to-Consumer Transaction) was active like Polo Ralph Lauren. Polo Ralph Lauren is known to have decided to enter KREAM due to the high volume of its products. In the meantime, there are 70,000 polo Ralph Lauren products traded between individuals at KREAM.
Polo Ralph Lauren's entry into the KREAM is a benefit to both companies. First of all, from the perspective of KREAM, various lineups can be developed. In the meantime, KREAM was sorry that it could not meet the diverse needs of consumers, but it was solved with the official entry of this brand. It can also escape from the controversy over the inspection of fake goods. Above all, the brand fee is higher than the personal fee.
Polo Ralph Lauren has been able to prevent consumers from leaving the KREAM and grow domestic business pies. Polo Ralph Lauren has been blocking Korean consumers from purchasing its official U.S. website directly since late 2021. As the price in the U.S. is lower than in Korea, the number of people who buy directly increased significantly, making it difficult to develop domestic businesses such as checking sales volume and setting prices.
Consumers, on the other hand, are complaining that Polo Ralph Lauren's entry into the cream store has violated their freedom to purchase. In the case of Polo Ralph Lauren, popular products are difficult to obtain from the store or official website, and the price is much higher in Korea than in foreign countries, but it is too much control to prevent direct transactions between individuals.
Alphabiz Reporter Kim Jisun(stockmk2020@alphabiz.co.kr)
