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Coupang Headquarters (Photo: Yonhap News) |
[Alpha Biz= Kim Jisun] A recent survey shows that more than 40% of Coupang users have temporarily stopped using the service following the company’s large-scale personal data breach, while over 7% have permanently closed their accounts. Industry analysts expect the incident to have a significant negative impact on Coupang’s fourth-quarter revenue.
According to a poll conducted by Embrain Trend Monitor from November 5–9 with 1,000 respondents, 41.3% said they have paused their use of Coupang due to concerns over the data leak, and 7.3% reported they had withdrawn from the platform. Additionally, 91.8% stated that Coupang’s failure to detect the breach for five months severely undermined trust in the company, while 82.5% viewed the platform’s complex withdrawal process as an attempt to avoid user departures.
Despite receiving apology messages and notices from Coupang, 85.4% of respondents said they still felt uneasy. Although many expressed reluctance to continue using Coupang, more than half admitted they would likely remain on the platform due to its convenience. According to IGAWorks Mobile Index, Coupang’s daily active users declined from 16.25 million on October 29 to approximately 15.92 million on December 8—down by over 330,000—after the disclosure that information belonging to 33.7 million customer accounts had been compromised.
The incident has triggered speculation that Coupang will overhaul its government relations–centered management structure. On December 10, after former Coupang CEO Park Dae-joon, who oversaw public affairs, stepped down from management duties, the company appointed Harold Rogers, Chief Administrative Officer of Coupang Inc., as interim CEO.
Alphabiz Reporter Kim Jisun(stockmk2020@alphabiz.co.kr)
