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The newly established 'All Young Store' tab in the Olive Young mobile app (Photo = Olive Young) |
[Alpha Biz= Kim Jisun] Olive Young introduced a dedicated 'Olive Young Store' icon in the bottom tab of its mobile app, positioning this feature as a flagship service. The bottom tab is a strategic space reserved for high-frequency, core functions—similar to how Naver has prioritized the 'Store' tab for shopping enhancement and how Musinsa expanded its community features through 'Snap.'
Launched in October of last year, 'Olive Young Store' allows customers to locate nearby stores and check real-time product availability within stores. The service has been praised for its convenience, providing quick access to information such as 'In-Store Pickup,' 'Smart Returns,' and 'Tax Refund.' As of August, over 1.4 million users have utilized 'Olive Young Store.' Considering Olive Young's September MAU reached 9.59 million, approximately 15.5% of app users have engaged with this feature.
With this app update, 'Olive Young Store' has evolved from a simple search tool into a content-driven platform. The 'Olive Landmarks' section showcases unique stores nationwide, while the 'Pop-up Store' corner offers updates on trendy pop-up shops in areas like Seongsu and Hongdae.
This aligns with Olive Young’s broader offline landmark strategy. For example, the Hanok-style store in Gyeongju Hwangnam, opened in August last year, has gained international attention after a visit from Caroline Rabett, White House Press Secretary. Its traditional Hanok architecture has made it a popular tourist attraction, especially among foreign visitors.
The app's renewal also emphasizes personalized features that allow users to automatically receive updates on inventory and promotions of their registered favorite stores, reflecting regional market characteristics and customer preferences.
Alphabiz Reporter Kim Jisun(stockmk2020@alphabiz.co.kr)
