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Photo courtesy of Yonhap News |
[Alpha Biz= Paul Lee] LG Electronics has signed a partnership with the Baltimore Ravens of the National Football League (NFL) to supply advanced digital signage solutions for the team’s home stadium, M&T Bank Stadium. With ultra-large, ultra-high-definition displays designed for ease of installation and management, LG is accelerating its push into sports venues—an emerging growth market for commercial displays.
Under the two-year official partnership agreement, LG will participate in the major renovation of M&T Bank Stadium and conduct joint marketing campaigns targeting Ravens fans.
By the start of the next season, LG will install new digital signage throughout the stadium, including a central video board and four ultra-large, ultra-high-definition displays positioned across the north, south, east, and west stands, enhancing the fan experience with immersive, vivid game-day visuals.
In addition, more than 100 LG TVs will be installed across the stadium’s concourses and common areas, ensuring fans can enjoy highlights and live action from anywhere inside the venue.
With a seating capacity of approximately 71,000, M&T Bank Stadium is set to become a premier sports and cultural landmark in Baltimore, Maryland—showcasing LG’s cutting-edge technology on one of American football’s biggest stages.
Alphabiz Reporter Paul Lee(hoondork1977@alphabiz.co.kr)
