Alphabiz - MIMO by Mamonde Hits 1 Million Sales in 4 Months at Daiso

Photo = Yonhap news

[Alpha Biz= Kim Sangjin] Amorepacific's skincare brand "MIMO by Mamonde" has surpassed 1 million sales in just 4 months since its launch at Daiso.

Launched in September last year, "MIMO by Mamonde," a second brand of Mamonde, targets the Zalhpa generation with a minimalist clean beauty concept. It offers 8 products at Daiso.

An Amorepacific representative explained, "In a short period, we surpassed 1 million sales, and key products are selling out as soon as they arrive, becoming 'Daiso Mall SNS hot items.'"

The 'Rosy-Hyalon Liquid Mask' has been the best-selling product, and it is consistently ranked among the top-selling products in the skincare and beauty categories on Daiso Mall.

Meanwhile, MIMO by Mamonde has launched an experiential showroom at Daiso's large Haeundae Marine City store in Busan to enhance customer experience. Since the store's opening late last year, it has started operating as a popular beauty brand, offering customers the chance to experience all 8 products on-site.

Alphabiz Reporter Kim SangJin(letyou@alphabiz.co.kr)