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View of Naver office building. (Photo=Naver) |
[Alpha Biz= Paul Lee] The Financial Supervisory Service (FSS) has determined that Naver Financial's "Simplified Stock Trading Link Service" falls under a "trust service" rather than an "investment brokerage activity," paving the way for stock trading through Naver in the future.
According to the FSS on Monday, it was concluded that Naver Financial's "Simplified Stock Trading Link Service" is not an investment brokerage act but a trust service.
This service allows users to check stock prices on the "Naver Pay Securities" page and, with a click of the "Simplified Link" button, connect directly to a brokerage's web trading system (WTS).
A Naver Financial official commented on the decision, saying, "This means users can now connect from the Naver Securities page to brokerage systems. Customers can now use securities services more conveniently, with a simplified process from Naver to the brokerage app."
Previously, the FSS maintained the position that offering services similar to those of a brokerage would require an investment brokerage license. However, with this ruling, Naver Financial's role is now clearly defined as a provider of simple technical support, rather than engaging in investment brokerage.
This decision allows Naver Financial to continue expanding its stock-related services without direct regulatory oversight from financial authorities.
Alphabiz Reporter Paul Lee(hoondork1977@alphabiz.co.kr)
